Competitive Positioning Workflow
Turn competitor research into stronger differentiation.
Goal: Sharpen positioning and strategic messaging.
At a glance
Skill level
Beginner
Estimated time
45–90 minutes
Tools used
5 tools
Expected result
A positioning brief and response framework.
Expected result
A positioning brief and response framework.
Common mistakes
Avoid these to get the most from this workflow.
- Skipping the first research or planning step and jumping straight into production.
- Using generic prompts without adapting them to your audience or offer.
- Not reviewing outputs before moving to the next step in the workflow.
Step 1
Gamma
View GammaClarify the objective and define the angle.
Start by aligning the work with a clear goal and audience.
Step 2
Notion AI
View Notion AIResearch inputs, references, or constraints.
Improve quality with stronger context and evidence.
Step 3
ChatGPT
View ChatGPTGenerate or shape the primary asset.
Turn the brief into a concrete draft or concept.
Step 4
Canva AI
View Canva AIRefine messaging or presentation quality.
Polish the output so it is more usable and persuasive.
Step 5
Claude
View ClaudePackage the result for launch or delivery.
Prepare the asset for publishing, delivery, or next actions.
Recommended next step
Use this workflow as the backbone of your stack, then personalize tools and prompts based on your budget, team size, and speed requirements.
Tools used in this workflow
Explore each tool to see features, pricing, and more prompts.
Gamma
AI presentation and document creation tool for fast decks and one-pagers.
Notion AI
AI writing and summarization inside Notion docs and databases.
ChatGPT
FeaturedGeneral-purpose conversational AI for writing, coding, brainstorming, and analysis.
Canva AI
AI-assisted design features for social graphics, presentations, and brand assets.
Claude
FeaturedLong-context AI assistant that excels at analysis, writing, and research.
Related prompts
Prompt templates that support this workflow.
ChatGPT SEO Brief Builder
Create a strategic SEO brief with search intent, angle, outline, and differentiation points.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Claude Landing Page Conversion Draft
Turn positioning into conversion-oriented landing page copy with stronger structure and objections handled up front.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
ChatGPT Landing Page Copy Starter
Create homepage or landing page messaging. Optimized for ChatGPT.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
ChatGPT Landing Page Copy Pro
Create homepage or landing page messaging. Optimized for ChatGPT.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
ChatGPT Landing Page Copy Advanced
Create homepage or landing page messaging. Optimized for ChatGPT.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
ChatGPT Landing Page Copy Business
Create homepage or landing page messaging. Optimized for ChatGPT.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Claude Landing Page Copy Starter
Create homepage or landing page messaging. Optimized for Claude.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Claude Landing Page Copy Pro
Create homepage or landing page messaging. Optimized for Claude.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Claude Landing Page Copy Advanced
Create homepage or landing page messaging. Optimized for Claude.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Claude Landing Page Copy Business
Create homepage or landing page messaging. Optimized for Claude.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Writesonic Landing Page Copy Starter
Create homepage or landing page messaging. Optimized for Writesonic.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Writesonic Landing Page Copy Pro
Create homepage or landing page messaging. Optimized for Writesonic.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Writesonic Landing Page Copy Advanced
Create homepage or landing page messaging. Optimized for Writesonic.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Writesonic Landing Page Copy Business
Create homepage or landing page messaging. Optimized for Writesonic.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Copy.ai Landing Page Copy Starter
Create homepage or landing page messaging. Optimized for Copy.ai.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Copy.ai Landing Page Copy Pro
Create homepage or landing page messaging. Optimized for Copy.ai.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Copy.ai Landing Page Copy Advanced
Create homepage or landing page messaging. Optimized for Copy.ai.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Copy.ai Landing Page Copy Business
Create homepage or landing page messaging. Optimized for Copy.ai.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Grammarly Landing Page Copy Starter
Create homepage or landing page messaging. Optimized for Grammarly.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Grammarly Landing Page Copy Pro
Create homepage or landing page messaging. Optimized for Grammarly.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Grammarly Landing Page Copy Advanced
Create homepage or landing page messaging. Optimized for Grammarly.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Grammarly Landing Page Copy Business
Create homepage or landing page messaging. Optimized for Grammarly.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Jasper Offer Positioning Starter
Clarify positioning and value proposition. Optimized for Jasper.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Jasper Offer Positioning Pro
Clarify positioning and value proposition. Optimized for Jasper.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Jasper Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for Jasper.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Jasper Offer Positioning Business
Clarify positioning and value proposition. Optimized for Jasper.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
AdCreative Offer Positioning Starter
Clarify positioning and value proposition. Optimized for AdCreative.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
AdCreative Offer Positioning Pro
Clarify positioning and value proposition. Optimized for AdCreative.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
AdCreative Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for AdCreative.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
AdCreative Offer Positioning Business
Clarify positioning and value proposition. Optimized for AdCreative.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Anyword Offer Positioning Starter
Clarify positioning and value proposition. Optimized for Anyword.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Anyword Offer Positioning Pro
Clarify positioning and value proposition. Optimized for Anyword.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Anyword Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for Anyword.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Anyword Offer Positioning Business
Clarify positioning and value proposition. Optimized for Anyword.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Surfer SEO Offer Positioning Starter
Clarify positioning and value proposition. Optimized for Surfer SEO.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Surfer SEO Offer Positioning Pro
Clarify positioning and value proposition. Optimized for Surfer SEO.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Surfer SEO Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for Surfer SEO.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Surfer SEO Offer Positioning Business
Clarify positioning and value proposition. Optimized for Surfer SEO.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Canva Magic Studio Offer Positioning Starter
Clarify positioning and value proposition. Optimized for Canva Magic Studio.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Canva Magic Studio Offer Positioning Pro
Clarify positioning and value proposition. Optimized for Canva Magic Studio.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Canva Magic Studio Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for Canva Magic Studio.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Canva Magic Studio Offer Positioning Business
Clarify positioning and value proposition. Optimized for Canva Magic Studio.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Gemini Landing Page Copy Starter
Create homepage or landing page messaging. Optimized for Gemini.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Gemini Landing Page Copy Pro
Create homepage or landing page messaging. Optimized for Gemini.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Gemini Landing Page Copy Advanced
Create homepage or landing page messaging. Optimized for Gemini.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Gemini Landing Page Copy Business
Create homepage or landing page messaging. Optimized for Gemini.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
HeyFlow Offer Positioning Starter
Clarify positioning and value proposition. Optimized for HeyFlow.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
HeyFlow Offer Positioning Pro
Clarify positioning and value proposition. Optimized for HeyFlow.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
HeyFlow Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for HeyFlow.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
HeyFlow Offer Positioning Business
Clarify positioning and value proposition. Optimized for HeyFlow.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Ahrefs Offer Positioning Starter
Clarify positioning and value proposition. Optimized for Ahrefs.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Ahrefs Offer Positioning Pro
Clarify positioning and value proposition. Optimized for Ahrefs.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Ahrefs Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for Ahrefs.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Ahrefs Offer Positioning Business
Clarify positioning and value proposition. Optimized for Ahrefs.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Semrush Offer Positioning Starter
Clarify positioning and value proposition. Optimized for Semrush.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Semrush Offer Positioning Pro
Clarify positioning and value proposition. Optimized for Semrush.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Semrush Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for Semrush.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Semrush Offer Positioning Business
Clarify positioning and value proposition. Optimized for Semrush.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Frase Offer Positioning Starter
Clarify positioning and value proposition. Optimized for Frase.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Frase Offer Positioning Pro
Clarify positioning and value proposition. Optimized for Frase.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Frase Offer Positioning Advanced
Clarify positioning and value proposition. Optimized for Frase.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.
Frase Offer Positioning Business
Clarify positioning and value proposition. Optimized for Frase.
Structured for stronger outputs, clearer formatting and more reliable real-world use cases.